Thinking about communicating ideas
May 07, 2023
Greg Satell's 5 Rules paraphrased to my words:
- Clarity first: avoid technical and unusual words (Hemingway it.)
- Streamline the message as much as possible, removing anything of doubtful value. Be mindful of the reader's 'cognitive budget.' Would it be worth mine?
- It shouldn't sound like writing, but like talking with a friend. NO styling. (Except universally accepted humor.)
- Let one point stand if it all possible. Converse to the next point if possible.
- Early attempts don't indicate final quality. Quality emerges during multiple rewrites.
5 Simple Rules That Will Make You A Powerful Communicator | Digital Tonto
Sometimes the hardest thing is merely to make yourself understood. Things that change the world, or even a small part of it, always arrive out of context because, by definition, the world hasn’t changed yet.
That’s why innovators need to be great communicators, because an idea that doesn’t gain traction is an idea that fails.
That’s easier said than done. As Fareed Zakaria has put it, “Thinking and writing are inextricably intertwined. When I begin to write, I realize that my ‘thoughts’ are usually a jumble of half-baked, incoherent impulses strung together with gaping logical holes between them.”