Building Trust in Marketing Messages
March 29, 2023
Michael Katz just published a great newsletter issue about building trust with your audience. It's fun to read, and I won't give away the message here!
Blue Penguin Development: Trust-Based Marketing, 2023-Mar-16 by Michael Katz
Trust is Not a Given
Since that day [first-time paragliding], I’ve given a lot of thought to trust (and life insurance). More specifically, what allowed me, with all my fears, to move ahead?
I think it came down to three things, all of which also relate to how prospective clients decide to commit (or not) and work with professional service providers like us…