Our Favorite Peacenik on the Ukraine War
Taste and Complexity

Just do it: marketing edition

A reminder from Michael Katz that doing something--almost anything--is better than doing nothing:

Blue Penguin Development: Language Lab Lessons, 2023-Feb-23 by Michael Katz

Nobody Ever Died From Bad Marketing*

Surgeons, firefighters, airline pilots … these are people whose jobs literally involve life and death.

Marketing, on the other hand, is about being “vaguely correct.”

About the most damage you and me can cause in this regard is writing “me” when you should have written “I,” or using a preposition to end a sentence with. And even then, many people won’t even notice.

There is one marketing mistake, however, that does tend to be fatal: invisibility.

*New Coke being the exception that proves the rule.


An example of the cool light switch plates at Studio Qalixto (https://www.etsy.com/shop/studioqalixto).