If you're a content marketer (like me), ChatGPT should feel threatening. However, Michael Katz has a few suggestions on how to stand out and survive.
The Likeable Expert Gazette: I *NOT* Robot, 2022-Dec-16 by Michael Katz
...what does this [ChatGPT] type of technology mean for small firms and independents like us who create content as a way to demonstrate our expertise and stand out from the crowd? I have three recommendations for keeping the robots at bay:
#1. Write from your personal experience.
Generic information – on any topic – hasn’t been hard to come by for at least a decade. How do I change a tire? How do mortgage payments work? Where did this rash come from (asking for a friend)? Questions like these have been asked and answered over and over again and are easily googled.
Your personal stories and experiences, on the other hand, are unique to you. So while your readers, podcast listeners, presentation attendees, etc., don’t particularly care about your life, when you wrap those around the useful information, you’ve done what no robot can.
Plus, the more you share about who you are, the more people feel like they know, like, and trust you...
Read more at bluepenguindevelopment.com