QViews: Email newsletters are "not for the faint of heart"

Camera now decisive in phone, computer selections

I've got to memorize this list for "talking to people you barely know." (from Lilsa MacLellan on Quartz)

Email newsletters are "not for the faint of heart"

April 26, 2022

As a newsletter publisher, I was heartened by Chris Short's story of a conscientious journey to responsible mass emailing. It shows me that I've been relying too hard on what any one email service provider does. I'm going to become better educated, and I aspire to be as conscientious as he is. I also appreciated the way he mentions his newsletter when networking with people.

ChrisShort.net: Things no one tells you when you start a newsletter, 2020-Mar-24

Mail delivery on the modern internet is one of the single hardest tasks out there. First, every administrator and engineer from the network to a user’s inbox assumes your mail is garbage. Second, the number and size of hurdles to sending mail out to thousands of people every week are enormous. Conquering the knowledge of mail servers, DNS, internet routing, networking, not to mention, design, and writing skills necessitate the services that are available to help.

Posted at 07:22 AM in newsletter, Worthy of imitation | Permalink | Comments (0)

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Theresa has been writing the QViews blog, her perspective on marketing, Houston, organizations, and innovation for over 20 years.

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Member since 10/2004

BACKGROUND

Theresa Quintanilla

- With MBA in Marketing from Columbia University, began career at Ogilvy & Mather on the advertising account for COMPAQ.

- Discovered passion for using data and technology to surmount marketing challenges.

- Managed various technology accounts and helped win the home decor account Deck The Walls.

- Doubled the size of team at Ogilvy by increasing client satisfaction and account profitability.

- Helped diverse companies uncover fresh data about customers, opening up new opportunities.

- At Service Corporation International, helped prearrangement customers experience new services to help them manage their future.

- At Griffing & Company accounting, discovered accountants were loved by customers for unexpected reasons, opening up new opportunities.

- At Microcomputer Power, CGI, Shell and Service Corporation International, managed complex marketing databases and supported sales with leads and CRM tools.

- Managed and installed several customer relationship management systems, including Salesforce, Goldmine, ACT and Nimble.

- Launching a startup called Steady CRM, and developing the first alumni loyalty program for Columbia University using a regional pilot program.

My Other Accounts

Recommended Books

The Cluetrain Manifesto: The End of Business as Usual
by David Weinberger, Doc Searls, Christopher Locke, and Rick Levine. The bible of marketing in the 21st century. Defines a new foundation between organizations and their audiences. (*****)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by Seth Godin. The other foundational book for marketing in the 21st century. Ought to called The Law of Permission Marketing because ignoring it is as dangerous as ignoring gravity. (*****)
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
by Ben McConnell and Jackie Huba. The best book on how to build and maintain a brand community. (****)
The Rebel Rules: Daring to be Yourself in Business
by Chip Conley. Guidebook for designing a company that will be clearly focused on creating an excellent customer experiences. (****)
Positioning: The Battle for Your Mind
by Al Ries and Jack Trout. Only rated three stars because so much here is now 'common knowledge' in marketing. Still, one of the best marketing books of the last century and essential reading if you're new to the field. Plus, a fun, quick read. (****)