Over at Customer Commons, Doc Searls summarizes it beautifully...
Customer Commons blog: The Dawn of i-Commerce, 2021-May-24 by Doc Searls
- Advertising is all guesswork, which involves massive waste. But what if customers could safely and securely advertise to the market they want? This is called intentcasting, and to some degree it already exists. (Here is a list of intentcasting providers on the ProjectVRM Development Work list.)
- Shopping. Why can’t you have your own shopping cart—that you can take from store to store? Because we haven’t invented one yet. But we can. And when we do, all sellers are likely to enjoy more sales than they get with the current system of all-silo’d carts.