I've read many explanations lately about why people are not convinced by debate. Fortunately, James Clear points the way toward persuading people: treating them as friends.
JamesClear.com: Why Facts Don’t Change Our Minds, 2018-Sep-10 by James Clear
Be Kind First, Be Right Later
The brilliant Japanese writer Haruki Murakami once wrote, “Always remember that to argue, and win, is to break down the reality of the person you are arguing against. It is painful to lose your reality, so be kind, even if you are right.”
When we are in the moment, we can easily forget that the goal is to connect with the other side, collaborate with them, befriend them, and integrate them into our tribe. We are so caught up in winning that we forget about connecting. It's easy to spend your energy labeling people rather than working with them.