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Stop debating and focus on persuasion, to drive out intolerance.

Designing the world for our children

As my mother enters the late stages of Alzheimers, I'm looking around her cluttered home and wondering who'll carry out all the stuff. Then I go home and look at my cluttered home and think, "I'm not leaving this for someone else to sort out." 

In the future, when I acquire something and manage my home, I'm always going to visualize where that item will be after I'm gone. (And if it's going into the trash, I better be the one to put it there!)

Forbes: Lovesac's Loyalty Secret For Keeping Customers For Life And Saving The Planet, 2019-May-3 by Jackie Huba

In recent years, Nelson has been honing the Designed for Life (DFL) philosophy. Now 41 years old with four children, he is focused on growing the company in a sustainable way beyond "green washing." He wants to get rid of the status quo; that what we buy is designed to be used one time and thrown away. Nelson says, “There is an Iroquois saying that I think of daily... ‘we are borrowing this earth from our children.’ I think [about] what that really means and how our consumer actions right now will influence this world for my kids and yours.”... 

Nelson hopes the DFL philosophy becomes a movement among other businesses and has created a website, dflgroup.org, that explains the concepts and provides helpful resources. Ultimately, he believes the philosophy will help companies connect with customers on a higher level than just a transaction. Nelson says, “[We want to] have an ethos that resonates with souls at a fundamental human level. You don't have to be a sustainability freak or even an environmental advocate to appreciate something that's well built, and that allows your life to be flexible, and that you'll love more after owning it for four or five years than you loved it on the day you bought it.” 

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