I've been trying to put together images from creatives in Houston on Pinterest, but it's very difficult because the identification on the images is so poor. I don't mind that people mix up the images from all over, but I'm frustrated in trying to figure where an image originated.
Nevertheless, I think Pinterest will be very important in showing people how inspiring it is to live here.
VentureBeat: Mid-funnel: Pinterest’s undisputed superpower, 2019-Apr-18 by Aaron Goldman of 4C Insights
More than 250 million people are now using Pinterest every month to immerse themselves in new ideas and deepen their engagement with their favorite hobbies. Interestingly, a full 97 percent of the most popular searches on Pinterest are unbranded — meaning searchers on Pinterest are truly in exploration mode. They haven’t made up their minds yet. They don’t know exactly what they want. Instead, they come to Pinterest to be inspired, and they are open to all sources of inspiration, whether those be brand sponsored or consumer generated. In this context, brands are welcome additions within the community, and the visual nature of Pinterest’s search engine opens up vast possibilities for advertisers.
Because mid-funnel consumer activity revolves so heavily around content, tracking impact in this realm has been historically difficult. To date, lower-funnel ad platforms have been the beneficiaries of this opacity when it comes to claiming credit for conversions. But with Pinterest, a new standard for return-on-investment has been brought to influential mid-funnel activity.