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The power of making decisions

We are all barraged with requests for our opinion, time, participation, subscription. Ignoring the request is easier than making a decision. When prompted to make a decision, we often do what seems "good for us." So as marketers we should not just show the benefits, but ask people to actually make a decision, not just ignore it. 

Rice Business Wisdom: The Best Way To Get People To Say Yes Is To Give Them A Chance To Say No, 2019-Jan-29 by Eleanor Putnam-Farr and Jason Riis

  • How you frame a question affects how people reply.
  • Using yes-or-no reply formats increased enrollment in employer-sponsored wellness programs, even when employees weren’t required to answer.
  • Initial benefits from the yes-no enrollment question can carry through to program participation.