- With MBA in Marketing from Columbia University, began career at Ogilvy & Mather on the advertising account for COMPAQ.
- Discovered passion for using data and technology to surmount marketing challenges.
- Managed various technology accounts and helped win the home decor account Deck The Walls.
- Doubled the size of team at Ogilvy by increasing client satisfaction and account profitability.
- Helped diverse companies uncover fresh data about customers, opening up new opportunities.
- At Service Corporation International, helped prearrangement customers experience new services to help them manage their future.
- At Griffing & Company accounting, discovered accountants were loved by customers for unexpected reasons, opening up new opportunities.
- At Microcomputer Power, CGI, Shell and Service Corporation International, managed complex marketing databases and supported sales with leads and CRM tools.
- Managed and installed several customer relationship management systems, including Salesforce, Goldmine, ACT and Nimble.
- Launching a startup called Steady CRM, and developing the first alumni loyalty program for Columbia University using a regional pilot program.