Communicate your value proposition with a 'solution reflex'
We gotta find better ways to decide public policy. Maybe this will help...

We don't realize how much we're all used to getting along without facts...

So here's another reason why facts don't change our mind... We're used to getting along without them. 

New Yorker: Why Facts Don't Change Our Minds, 2017-Feb-27 by Elizabeth Kolbert

When it comes to new technologies, incomplete understanding is empowering.

Where it gets us into trouble, according to Sloman and Fernbach, is in the political domain. It’s one thing for me to flush a toilet without knowing how it operates, and another for me to favor (or oppose) an immigration ban without knowing what I’m talking about.

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