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Observation: Being competitive means using 'irrational focus'

When you trying to build your own business, everyone who supports you will try and drag you off your target audience. We have to resist!

Seth's Blog: When your marketplace shifts, 2016-Dec by Seth Godin

The marketplace disruption puts huge pressure on any merchant who merely created a commodity. This means vineyards, graphic designers, photographers, etc.

When you see it coming, there are only two choices:

Run like hell to a new market, or,

Move up, faster and more boldly than anyone thinks is rational.

Tq161218tb

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