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Top 3 crowd-sourced loyalty tips from business owners via Paytronix

Paytronix, a leader in retail loyalty solutions, holds their own User Experience conference, and this year they asked attendees to share their most important advice for each other. IStock_000019329088XSmallFrom their October 2015 newsletter: 

If you missed PXUX this year, here are the key takeaways fifty of your peers identified on our last day of the event:

  1. Don’t give mass discounts to high-frequency members – they will come in anyway.

  2. Use target and control campaigns to calculate incremental lift and definitively answer the question: “Would they have come in anyway?”

  3. When you send an email, resend the exact content a few days later with a different subject line to those who did not open the first email.