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Loyalty to suppliers and supporters: Ina Garten

Sharing customer happiness with a photo booth

The rising popularity of Photo Booths is driven by a few different benefits. I enjoyed using one during a party at Story a few years ago, but now many retailers are using them on a daily basis. Let's break down the benefits so you can see if they apply to your business: IStock_000017373886XSmall

1) Better experience for your customer: If you sell clothing, gifts or souvenirs, people may enjoy sharing their purchase or purchase idea with friends. Of course, they could use their own camera BUT a booth may provide better lighting. Seeing the booth may remind them to share. 

2) Better exposure for your business: Photo booths can be configured to print your company logo and additional information that becomes advertising. 

3) Better interaction with your customers: Once they've shared an image publicly, you can support them with additional exposure, even reward them. 

4) Collect customer data: We can give our customers the option of paying a few bucks for the photo OR we can ask for their email address, etc. If we want to booth to be always free, we can invite them to order more prints by sharing contact information.

Photo booths now come in many types, including a station with an iPad and no booth at all. 

NY Times: Smile! Photo Booths Prove You're a Happy Customer, 2015-Oct-6 by Courtney Rubin

The photo booth, that fixture of one-off events like weddings and parties, is now taking up permanent residence at fashion and lifestyle brands, as companies like [Warby Parker,] Urban Decay and Topshop realize that some of the best advertising they can get are well-lighted branded photos of customers having a good time....

“People take better pictures of themselves than photographers, because you don’t have that same level of insecurity,” Mr. van S said. “It’s a very cost-effective way to do marketing, especially when this stuff is going out to social.”

The financial arrangements are complicated: Some booths are rentals; others are bought. Features and pricing vary widely....

For the health food company Juice Generation, which last month installed a booth in its financial district store in Manhattan, the photos are the basis for what the founder, Eric Helms, called “a kind of modern loyalty program.” Instead of offering cards that are stamped with each purchase, three Juice Generation employees who monitor the company’s social media invite people who post a lot of photos to come in on their birthdays with friends for free drinks and other surprises.