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Comparing CRM software and platforms

For many of us owning and operating enterprises, the process of selecting and maintaining a customer relationship management system is full of anxiety. We have hundreds of software products and platforms available. Figuring out which system is the 'best' is like buying a home for your family. Except that picking the wrong CRM can damage our businesses and livelihood.  IStock_000020463309XSmall

We owe it to ourselves to understand the playing field on which these CRM platforms operate. Not to be an expert, but to help us make common sense distinctions. Gartner is a research company that tracks and compares software vendors, and Leon Tribe uses their data to explain how the major players differ. These types of comparison help many of us narrow the field of solutions to consider. 

Leon's CRM Musings: Gartner Trajectories for Sales Force Automation 2013-2015, 2015-Sep-12 by Leon Tribe

The product to chase, Salesforce has remained in the top spot for the last three years. While others are getting closer, there is no doubt that for sales force automation, Salesforce is the tool of choice. Despite being firmly in the Dynamics CRM camp, I can understand this position. Salesforce was built to manage sales pipelines and sales opportunities and there is no reason to believe it does not do the job. However, for ... customer interactions outside of a traditional sale scenario, my belief is Dynamics CRM does a better job.... 

Since 2013, the Sales Force Automation landscape has changed from being dominated by four vendors to just two, Salesforce and Microsoft. SAP and Oracle are seeking to return with their cloud offerings and only time will tell if they have come to the party too late to make their mark. SAP [is] certainly making progress but Oracle [is] still struggling to make significant gains.

As for the leaders, Salesforce still holds the top position but Dynamics CRM Online is rising fast...