Can We Make Loyalty Bankable?
Our loyalty programs have to vary at least as much as our customers

Good Data on Sales and Marketing Alignment from ChaiOne

Over at ChaiOne, they've designed a new "mobile sales enablement tool" called Game Plan that looks pretty cool. Fortunately for everyone, they've put out an infographic that sharing the research that led to the Game Plan project. 

The text is a little hard to read here, so head over ChaiOne to see their original. The most interesting perspective for me was how little patience sales people have for finding the right content that's already been prepared by marketing. I knew they hate data entry, but they also hate looking for content. So Game Plan might be right for your team.

ChaiOne, Sales Content Management Done Right, 2015-Jun-3 by Jacob VonCannon:

 

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