QViews: Heath Brothers' most recent book compiles decision-making wisdom

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Heath Brothers' most recent book compiles decision-making wisdom

September 01, 2014

I confess I haven't had time to read the most recent book from Chip and Dan Heath, Decisive, but I've looked at the workbook, and it's clear they've done a good job of compiling the latest wisdom around decision making from Daniel Kahneman and others. I'm going to read it soon, and let me know if you'd like to work through it together.

USA Today: A witty guide to good decisions, 2013-Apr-18 by Kerry Hannon

Here's a sampling of the Heath's insightful advice.

• It's easier to spot a narrow frame from the outside–watch for it as a decision adviser. "Whether or Not" decisions should set off warning bells.

• Have the discipline to consider the opposite. To gather more trustworthy information, we can ask disconfirming questions. Law students: 'Who were the last three associates to leave the firm? What are they doing now? How can I contact them?"

• Common hiring error: We try to predict success via interviews. Should we nix the interview and offer a short-term consulting contract?

Posted at 08:29 AM in TFS Project, Worthy of imitation | Permalink | Comments (0)

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Theresa has been writing the QViews blog, her perspective on marketing, Houston, organizations, and innovation for fifteen years.

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BACKGROUND

Theresa Quintanilla

- With MBA in Marketing from Columbia University, began career at Ogilvy & Mather on the advertising account for COMPAQ.

- Discovered passion for using data and technology to surmount marketing challenges.

- Managed various technology accounts and helped win the home decor account Deck The Walls.

- Doubled the size of team at Ogilvy by increasing client satisfaction and account profitability.

- Helped diverse companies uncover fresh data about customers, opening up new opportunities.

- At Service Corporation International, helped prearrangement customers experience new services to help them manage their future.

- At Griffing & Company accounting, discovered accountants were loved by customers for unexpected reasons, opening up new opportunities.

- At Microcomputer Power, CGI, Shell and Service Corporation International, managed complex marketing databases and supported sales with leads and CRM tools.

- Managed and installed several customer relationship management systems, including Salesforce, Goldmine, ACT and Nimble.

- Launching a startup called Steady CRM, and developing the first alumni loyalty program for Columbia University using a regional pilot program.

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