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Ideas ≠ business as the Daily Candy demise heartbreakingly demonstrates

Daily Candy was the email newsletter that opened my eyes to the medium. I read it nearly every day from the moment it was discovered, even though it gradually become less joyous. The idea that reading an email could be a lovely adventure blew my mind open, and the original Daily Candy is still the standard to which I compare my own work. 

NBCUniversal is shutting down the newsletter, moth-balling the web site, and discharging the staff (although they are welcome to apply to other positions in the company). The official reason is that, as a business, Daily Candy was not performing well enough to satisfy the corporation's profit and growth goals... not that it was losing money, not that it wasn't still a tremendous source of inspiration, not that it didn't have the loyalty of employees and readers. Just that it wasn't a good investment. It was dragging down the stock price. 

I'm very ambivalent about the news because I never spent that much money with the publication. I did occasionally buy small items, but I've never bought the fashionable clothing and decor which drove the editors. I would have paid a subscription, but was never asked. When the original drawings by Sujean Rim were retired, the newsletter stopped being as important to me. Here's an example of Sujean's work for Daily Candy:

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The most important thing I want to remember was that Daily Candy was a glorious idea. If it had stayed in private hands, it would probably continue because it wasn't a money-losing concept. On the other hand, I can appreciate the creators desire to cash out and establish their personal financial independence. I just hope they will go on to create many more glorious ideas. 

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