The business world has started changing so fast that resources do not get efficiently rearranged in time. We have more and better information than we've ever had before, and fewer and fewer people with the time to study and understand it. Be one of the few!
The Media Audit Blog: Evolution, Irony, and Opportunities in Mining the Growing Sea of Data, 2013-Dec-4 by Phillip Beswick
With the incessantly growing number of media there is more data coming out than ever before. Yet there are dramatically fewer media research people filtering that data to find the nuggets for the sales teams to sell.