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The Internet Evolves: Raising the Stakes on Content

Stop blaming Google. Tq131018tdSEO changed because internet users raised their standards.

Business 2 Community: 4 SEO Thinks Everybody Should Be Doing But Nobody Is, 2013-Sep-18, by Brad Shorr

Rankings used to be crucially important for SEO. I don’t think the world has figured out this is no longer the case. Because Google now serves up results based on a user’s geographic location and search history, a web page’s rank varies depending on the user. Also, because of social media sharing and segmented search — video search, news search, etc. — overall visibility is more important than narrow rankings for particular keyword phrases (with some exceptions).