Business 2 Community: 4 SEO Thinks Everybody Should Be Doing But Nobody Is, 2013-Sep-18, by Brad Shorr
Rankings used to be crucially important for SEO. I don’t think the world has figured out this is no longer the case. Because Google now serves up results based on a user’s geographic location and search history, a web page’s rank varies depending on the user. Also, because of social media sharing and segmented search — video search, news search, etc. — overall visibility is more important than narrow rankings for particular keyword phrases (with some exceptions).