Doc Searls (of Cluetrain fame) has a wonderful blog post about how the products you buy should contain their own communication platform back to the people who produced them. So if the product has a problem, it can help you notify the maker. This sounds like consumer nirvana to me!
Doc Searls: Products-as-Platforms is Not a Marketing Gimmick, 2013-Aug
Once products themselves become platforms for relationships, companies will get much better market intelligence, in addition to genuine loyalty. And once personal clouds (and components such as TalkTags) become widespread and standardized, all CRM systems will have one simple way to relate to customers, rather than as many different ways as there are companies in the world. (Which today is another severe inconvenience for customers and companies alike.)
This will cause a profound shift in the marketplace: one in which relationships between demand and supply become both personal and real — also, live and mobile.