The overlooked art of the great reply
TFS: Better a simple calculation than an educated guess

Loyalty is more than marketing

Loyalty marketing has become big business, but loyalty remains a basic human behavior. You can't design a good loyalty program for your customers unless you know how to act with loyalty. Tq130711fd

FrogDog: The Benefits of Loyalty, 2013-Jun-20, by Leslie Farnsworth

Sticking with one person or company will get you

  • better results,
  • extra consideration for needs and modifications and specializations,
  • perks and freebies, and
  • top-notch customer service.