- With MBA in Marketing from Columbia University, began career at Ogilvy & Mather on the advertising account for COMPAQ.
- Discovered passion for using data and technology to surmount marketing challenges.
- Managed various technology accounts and helped win the home decor account Deck The Walls.
- Doubled the size of team at Ogilvy by increasing client satisfaction and account profitability.
- Helped diverse companies uncover fresh data about customers, opening up new opportunities.
- At Service Corporation International, helped prearrangement customers experience new services to help them manage their future.
- At Griffing & Company accounting, discovered accountants were loved by customers for unexpected reasons, opening up new opportunities.
- At Microcomputer Power, CGI, Shell and Service Corporation International, managed complex marketing databases and supported sales with leads and CRM tools.
- Managed and installed several customer relationship management systems, including Salesforce, Goldmine, ACT and Nimble.
- Launching a startup called Steady CRM, and developing the first alumni loyalty program for Columbia University using a regional pilot program.
Everybody can make up their own service job. One of these days I'm going to have cards made up that say "Data Cleaning Lady." That's one job that I can do comfortably that other people either can't or won't do.