Loyalty means working through the challenges of staying connected
Marketing yourself means making connections not filling out applications

Taking a few months to practice Thinking Slow


I like to think. Seriously, it's one of my 'Stengthsfinder' strengths--which means I'm supposed to use it and develop it. But that's not why I'm launching this project, a multi-month discussion of Daniel Kahneman's Thinking Fast and Slow (to be known here as TFS). 

For me, TFS's biggest revelation was why the marketing profession is so harsh. Outcomes seem random (because they usually are) and justifying your plans absorbs as much time as executing them. 

TFS author Daniel Kahneman brings together many things I've learned and packages them into a way of seeing the challenges which leads to a way of handling them. Why this project is worth the investment of time--mine and yours:

  1. We've got to win more supporters for our plans. 
  2. In marketing, the path to success is hard to distinguish from the distractions. (If it were all smoke and mirrors, it would be easier, but occasionally it works rationally.)

We need something to hang onto... our decision-making process. Tom Webster is on the same track. 

Tom Webster: The Dark Side of Content Marketing, 2012-Nov-12

Our first obligation is to wonder. When we are confronted with a new piece of data, or some new prescriptive article about the best way to use social media, the enlightened reader wonders if it is actually true and applicable to their situation, and then seeks to disprove it.

This has nothing to do with doubt and everything to do with confirmation bias. If you cannot disprove a thing after putting it to the test for your specific situation, then you have a genuine insight. But if you can readily disprove it, then you know to keep looking. And I don't know about you, but I keep looking, each and every day.