Stories of self-deception
Is there any coherence in your networking?

How brands make conversation

I have a print of this Hugh MacLeod cube grenade on my office wall, but sometimes I have a really hard time starting a conversation with my prospects. Now I find that Noah Brier has developed a good system for creating what he calls an Interest Graph for brands. If you share my frustration and lack of funds, he describes a DIY model in this videoMacleodart1

Percolate: The Interest Graph for Brands, 2012-Sep-4 by Noah Brier

We’ve been talking a lot about interest graphs for awhile around Percolate. Two weeks ago I was invited to speak on the topic at the Media Evolution Conference in Malmo, Sweden. The folks there were kind enough to post the video. Here it is.

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