At the GEL Conference one year, I took a NYC retail tour with Rachel Shechtman. Retail innovation is alive and well, even with high-priced real estate. Of course, New Yorkers love to shop. It's more integrated into life there.
Now Rachel and her friends have a fascinating new retail adventure named Story. They intend to completely remake the shop every couple of months. I'm so jealous I could scream.
Story: A Startup Store
Born from late nights, big dreams, and lots of coffee. A mix of young New York-based companies present their stories, forged from innovation and crafted in fun.