Using Advisory Councils to build customer relationships
Real change in tempo of marketing communications #li

A loyalty marketer asks herself 'what makes me loyal?' #li

Over at The Hub, a loyalty marketer observes the brands and loyalty programs that fuel her behavior. While incentives can temporarily increase her purchase frequency, it's the stories that win her heart. She has a suggested process.

  1. Discover the brand's journey and why customers should join it.
  2. Invest in customer intimacy.
  3. Make sure your touchpoints are connected. 
  4. Provide a place for your customers to commune.
  5. Partner with other brands to serve your customers more completely.
  6. Keep testing yourself and evolving.

The Hub: The Loyalty Curve, 2011-Dec, by Lauren de Simone