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9 posts from December 2011

Networking is the job after the job. #li

Since I have cut back the amount of networking that I do, my attitude is starting to change. I'm starting to see that associations are always trying to capture your energy. Very few of them actually give you a return for your time and money. 

MENGonline.com: 7 Rules for Effective Networking, 2011-Nov-22, by Peter Helmer

"It’s not net-sit or net-eat. It’s net-WORK."

-- Ivan Misner, Founder of BNI

Yes, networking is work.  It requires systematically connecting with the right people in the right places with the right message and the right touch.


Creativity is defined by constraints, a tribute to Norman Berry #li

When I was being taught how to provide direction for creative people at Oglivy & Mather, they said that a narrowly focused objective was crucial to a campaign's success. 

I'm proud to say that I actually heard Norman Berry say "Give me the freedom of a tightly defined strategy." He said it often. 

Wired: Need to create? Get a constraint, 2011-Nov-13, by Jonah Lehrer (via DailyGood)

The larger lesson is that the brain is a neural tangle of near infinite possibility, which means that it spends a lot of time and energy choosing what not to notice. As a result, creativity is traded away for efficiency; we think in literal prose, not symbolist poetry. And this is why constraints are so important: It’s not until we encounter an unexpected hindrance – a challenge we can’t easily resolve – that the chains of cognition are loosened, giving us newfound access to the weird connections simmering in the unconscious.