"Word of mouth" marketing is the oldest kind of marketing, and sharing in the social media has only turbo-charged it. But people still don't share boring stuff, you know?
Brains on Fire: The art of we, 2011-Sep-19, by Amy Taylor
Unlike widgets, wonkets, dashboards and baubles, WOMM is sustainable because it is about the people. Real people. It is founded on real relationships. Among other things, WOMM celebrates transparency, trust and community. Three things that cannot be bought, coerced, contracted, rushed or forced.
Real relationships do not come from shiny toys, the app of the day or the simple click of a button. Real relationships stem from a genuine, honest place. Real relationships take time, patience and tending.