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51 posts from August 2011

Being an expert means keeping up. Pant, pant, pant. #li

My background is in direct mail, an industry where best practices seem to be written in stone. It's much easier to be innovative in online media, but the price? You have to develop a system for keeping up with the changing landscape. 

Hubspot.com is full of free resources. This LinkedIn service they've pointed out is free, as well. 

Hubspot: Mastering LinkedIn, 2011-Aug-23, by Pamela Vaughan

Be identifiable. Find out who's checking out your profile by allowing others to see who you are if you view theirs. When you click the information under "Who's Viewed My Profile" on your profile page, you'll be able to view users who have looked at your profile, stats on your profile's number of views, and its appearances in search recently. To change this, go into your settings and click "See what others see when you've viewed their profile."


Passport to loyalty

I look forward to the day I have one.

New Rules for the New Economy: Since a relationship involves two members, investing in it, its value increases twice as fast as one's investment, 1998, by Kevin Kelly

If you shop a lot you will carry a "passport profile" based on the P3P protocol (or one similar) encased in your smart card or online in a browser. You exchange it with the vendor during a commercial transaction. The passport technology will help firms remember you as you teach them how to serve you and earn your favor.