If you're looking for a fresh point of view on marketing, follow Carolin Dahlman, a Swedish transplant to Australia who started out as an analyst for public relations and politics, moved into personal coaching, and is now chewing up the international marketing arena and spitting out many insightful comments.
By the way, since I love models, I'm probably the management consultant type. What type are you? The discussion of planners starts about halfway into her blogpost.
How we move: There are 4 types of strategic planners - who are you? 2011-Jul-23, by Carolin Dahlman
I've interviewed strategists from various agencies in different countries, and I've attended several conferences (I´m new in strategy and doing a speed course :) and understood there are 4 types of strategic planners out there:
1. The number addicts
2. The psychics
3. The scientists
4. The management consultants