My husband is a financial strategy advisor, and one of his clients asked him to research a business opportunity that would solve a problem the client has. (Sorry I can't be more specific, but I've got to be fair to the client who may be onto something.)
My point is that many of the best businesses are started by someone who wants to be a customer. And many of the worst businesses are run by people who have no idea what it's like to be a customer.
Work Matters: The Power of Observing and Talking to Real Humans, 2011-Mar-18, by Bob Sutton
the best bosses go to great lengths to develop empathy for both the people they lead and the customers served by their teams and organizations