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How humor encourages loyalty

Can we laugh past our assumptions?

When operating a business, when encouraging innovation, when recovering from setbacks, one of the biggest challenges is recognizing our incorrect assumptions. Day to day, they are almost invisible. But what if the answer were as simple as 'laugh more'?

The Daily Beast: Neuroscience of Humor, 2011-Mar=31 by Sharon Begley

Inside Jokes argues that mirth (the feeling we experience when we encounter humor) arises when the brain realizes that an assumption it has committed to is flat-out wrong.

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