In the beginning, restricting people to one, verified identity on Facebook seemed like a good idea. Now it's starting to feel like a straight-jacket. What Facebook suggests, tinkering with the lists and privacy controls is just un-doable for most of us. So if you're like me, you just give up and be the nicest, most conformable part of yourself on Facebook. Now many web sites are trying out Facebook comments. Steve Cheney makes some interesting observations.
In the beginning, Facebook catered to this instinct we all have. But FB in its current form, a big graph of people who may or may not know anything about one another, does not.
And forcing people to comment – and more broadly speaking to log-on – with one identity puts a massive stranglehold on our very nature. I'm not too worried about FB Comments in isolation, but the writing is on the wall: all of this off-site encroachment of the Facebook graph portends where FB is really going in pushing one identity. And a uniform identity defies us.
Face it, authenticity goes way down when people know their 700 friends, grandma, and 5 ex-girlfriends are tuning in each time they post something on the web.
Don’t believe me? Go to TechCrunch and count the comments on last week’s posts. Better yet, go read the comments. They suck. They’re sterile and neutered.