The pain of being a discount customer
The campaign method applied to social media

Don't build a revolving door for your customers

I promise this will be my last negative post for awhile, but it's so disheartening to see small business owners ruin their existing business relationships while they chase after new customers, and I see it too frequently. Here's how Scott McKain experienced it recently when he got a chair massage. 

...when I said I didn’t feel as though he should have left me in the chair while hustling other business, the response was, “But, I gotta get more customers!” When I said it also meant I wouldn’t come back in the future, I got the classic “deer in headlights” look. Customer retention was a topic that evidently hadn’t occurred to him.

via mckainviewpoint.com

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