I've worked many marketing jobs over the years, but I've never had the opportunity to do what I do best, which is developing more loyal customers.
So this morning I ran across an article by one of my favorite authors, Bill Duggan of Columbia University. He recommends making a matrix of possible solutions and sources for studying the solutions. So here's my first stab at a matrix.
Possible solution -> Source of knowledge about that possibility
Writing a book -> Seth Godin is the role model here, and I don't think I would ever write a long book, but he often writes very short books, and self-publishes. Maybe I could write a guide...
Publishing a magazine -> Peppers and Rogers' 1to1Media. Yes they write books, too, but the magazine is the engine of their consulting practice.
Now that's something worthwhile to think about!