Sponsoring performances is old hat, but hotels actually hosting performances and events around entertainers, especially local ones, offers many opportunities for innovation. Examples from Renaissance Hotels are here, but wouldn't this be really easy for any hotel to copy? The hotel may want to hook up with a good local music promoter, and availability of performance space in the hotel may be infrequent, but this has to be a great way for the hotel to strengthen ties with the local community. Would love to see a Houston hotel try this. Doesn't seem to be happening at the Houston Renaissance yet.
MediaPost Marketing Daily: Renaissance Hotels Launches Entertainment Program, 2010-Nov-5, by Tanya Irwin
Marriott International's Renaissance Hotels is launching RLife Live, an arts program aimed at helping guests as well as locals discover "hidden gems" in culture and entertainment. The program encompasses music, culinary arts and design through hotel-branded entertainment during on-property experiences. First up is music, with the hotel chain hosting an eclectic fleet of emerging artists at various Renaissance Hotels throughout 2010 and into 2011. ...
In addition to hearing the music, the RLife Live program gives hotel guests a chance to engage with musical talent on-site at the hotel properties. Renaissance has curated these experiences, with events ranging from intimate acoustic performances to listening parties, to pre- and post-concert events and meet and greets that go beyond just a quick photo or autograph signing.