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The potato chip fights back

Lay's is kicking off a nationwide experiential tour featuring the company's potato farmers.

via www.mediapost.com

PepsiCo's Frito-Lay division is sinking a lot of money into this program, but it looks sensible. I don't enjoy wearing potato chips on my middle-aged hips, but I really appreciate Frito-Lay focusing on the community. They're also donating plants to community gardens.

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