My hero, Peg Bracken: 50 years of love for 'The I Hate to Cook Book'
The Glance for July 27, 2010: on why working hard matters more than great ideas

The Glance for July 26, 2010: David Siegel on how the web requires companies to behave differently

David Siegel has a new book out, The Power of Pull, and I haven't read it yet, but reading about it made me nostalgic for the early days of Fast Company magazine, where I read this excerpt of this book, "Futurize Your Enterprise: Business Strategy in the Age of the E-Customer" (Wiley, 1999)

The Web gives customers what they've always wanted: a chance to express themselves, to get honest answers to their questions, and to share their interests and passions with other customers. And it requires every company to behave differently -- to let information flow freely, to participate in genuine conversations with customers, and to treat customers not as 'segments' or 'categories' or 'eyeballs,' but as human beings.

Comments