The Glance for June 24, 2010: Remembering the Cluetrain on marketing with humanity
The Glance for June 29, 2010: Fred Reichheld on measuring to learn

The Glance for June 28, 2010: Be obvious, said Al Ries and Jack Trout

Positioning, by Al Ries and Jack Trout, 1986 edition:

Only an obvious idea will work today. The overwhelming volume of communication prevents anything else from succeeding.

But the obvious isn't always so obvious. "Boss" Kettering had a sign which he placed on the wall of the General Motors Research Building in Dayton: "This problem when solved will be simple."

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