QViews: Just made donation to Houston Area Respite Care (www.harc-hou.org), hope you'll consider too

Just finished sending alumni newsletter in waves, avoided throttling, but also learned more

While I was sleeping the Bloggess was getting ready to rock the world. Let us rise to the challenge!

Just made donation to Houston Area Respite Care (www.harc-hou.org), hope you'll consider too

April 26, 2010

Houston Chronicle: Trying to Save a Godsend, 2010-Apr-26, by Jennifer Radcliffe:

But with donations down in this tough economy, the Houston Area Respite Center is in danger of closing its doors. It doesn't have the $90,000 a year it needs to operate the parents'-night-out program or its social club for adults with special needs. A combined 1,033 people used the programs last year, up from about 300 in 2007. ...
Parents stretched thin by the demands of everyday life with special-needs children between the ages of 3 and 23 get a four-hour break to run errands, enjoy a dinner out or catch a movie.“This place is a godsend,” Richard said.

Posted at 06:40 AM in Heart on your sleeve, Houston | Permalink | Comments (0)

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Theresa has been writing the QViews blog, her perspective on marketing, Houston, organizations, and innovation for fifteen years.

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BACKGROUND

Theresa Quintanilla

- With MBA in Marketing from Columbia University, began career at Ogilvy & Mather on the advertising account for COMPAQ.

- Discovered passion for using data and technology to surmount marketing challenges.

- Managed various technology accounts and helped win the home decor account Deck The Walls.

- Doubled the size of team at Ogilvy by increasing client satisfaction and account profitability.

- Helped diverse companies uncover fresh data about customers, opening up new opportunities.

- At Service Corporation International, helped prearrangement customers experience new services to help them manage their future.

- At Griffing & Company accounting, discovered accountants were loved by customers for unexpected reasons, opening up new opportunities.

- At Microcomputer Power, CGI, Shell and Service Corporation International, managed complex marketing databases and supported sales with leads and CRM tools.

- Managed and installed several customer relationship management systems, including Salesforce, Goldmine, ACT and Nimble.

- Launching a startup called Steady CRM, and developing the first alumni loyalty program for Columbia University using a regional pilot program.

My Other Accounts

Recommended Books

The Cluetrain Manifesto: The End of Business as Usual
by David Weinberger, Doc Searls, Christopher Locke, and Rick Levine. The bible of marketing in the 21st century. Defines a new foundation between organizations and their audiences. (*****)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by Seth Godin. The other foundational book for marketing in the 21st century. Ought to called The Law of Permission Marketing because ignoring it is as dangerous as ignoring gravity. (*****)
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
by Ben McConnell and Jackie Huba. The best book on how to build and maintain a brand community. (****)
The Rebel Rules: Daring to be Yourself in Business
by Chip Conley. Guidebook for designing a company that will be clearly focused on creating an excellent customer experiences. (****)
Positioning: The Battle for Your Mind
by Al Ries and Jack Trout. Only rated three stars because so much here is now 'common knowledge' in marketing. Still, one of the best marketing books of the last century and essential reading if you're new to the field. Plus, a fun, quick read. (****)