QViews: Building content to be distributed by free services

Building traffic by being in charge of a subject

Tyler Thompson visited Houston and we got these beautiful HDR images

Building content to be distributed by free services

April 14, 2010

A friend who 'bootstraps' the marketing of his events is always asking me about free listings and publicity opportunities. Sometimes I'm a little stumped, but Harry Gold's article brings up a good list of sites that will distribute your content for free IF it's set up properly. For instance, you have to make a presentation to post at www.SlideShare.com. Do you have to time to present your story in a few slides and post it there? Can you make it compelling? It's a trade-off between the time on your hands and the money in your pocket.

The sites suggested make a good checklist. Not all will always apply, but it's easy to forget one without a checklist.

Your web site
Facebook
Twitter
YouTube
SlideShare
Docstoc
Flickr
Your blog
Event calendars
Article marketing
House email
Employee email
Bonus: Don't forget basic SEO opportunities

ClickZ: Include Free Media in Your Online Media Plan, 2010-Apr-13, by Harry Gold

Posted at 12:33 PM in How to market systematically | Permalink | Comments (1)

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Theresa has been writing the QViews blog, her perspective on marketing, Houston, organizations, and innovation for fifteen years.

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BACKGROUND

Theresa Quintanilla

- With MBA in Marketing from Columbia University, began career at Ogilvy & Mather on the advertising account for COMPAQ.

- Discovered passion for using data and technology to surmount marketing challenges.

- Managed various technology accounts and helped win the home decor account Deck The Walls.

- Doubled the size of team at Ogilvy by increasing client satisfaction and account profitability.

- Helped diverse companies uncover fresh data about customers, opening up new opportunities.

- At Service Corporation International, helped prearrangement customers experience new services to help them manage their future.

- At Griffing & Company accounting, discovered accountants were loved by customers for unexpected reasons, opening up new opportunities.

- At Microcomputer Power, CGI, Shell and Service Corporation International, managed complex marketing databases and supported sales with leads and CRM tools.

- Managed and installed several customer relationship management systems, including Salesforce, Goldmine, ACT and Nimble.

- Launching a startup called Steady CRM, and developing the first alumni loyalty program for Columbia University using a regional pilot program.

My Other Accounts

Recommended Books

The Cluetrain Manifesto: The End of Business as Usual
by David Weinberger, Doc Searls, Christopher Locke, and Rick Levine. The bible of marketing in the 21st century. Defines a new foundation between organizations and their audiences. (*****)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by Seth Godin. The other foundational book for marketing in the 21st century. Ought to called The Law of Permission Marketing because ignoring it is as dangerous as ignoring gravity. (*****)
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
by Ben McConnell and Jackie Huba. The best book on how to build and maintain a brand community. (****)
The Rebel Rules: Daring to be Yourself in Business
by Chip Conley. Guidebook for designing a company that will be clearly focused on creating an excellent customer experiences. (****)
Positioning: The Battle for Your Mind
by Al Ries and Jack Trout. Only rated three stars because so much here is now 'common knowledge' in marketing. Still, one of the best marketing books of the last century and essential reading if you're new to the field. Plus, a fun, quick read. (****)