A friend who 'bootstraps' the marketing of his events is always asking me about free listings and publicity opportunities. Sometimes I'm a little stumped, but Harry Gold's article brings up a good list of sites that will distribute your content for free IF it's set up properly. For instance, you have to make a presentation to post at www.SlideShare.com. Do you have to time to present your story in a few slides and post it there? Can you make it compelling? It's a trade-off between the time on your hands and the money in your pocket.
The sites suggested make a good checklist. Not all will always apply, but it's easy to forget one without a checklist.
- Your web site
- Your blog
- Event calendars
- Article marketing
- House email
- Employee email
- Bonus: Don't forget basic SEO opportunities
ClickZ: Include Free Media in Your Online Media Plan, 2010-Apr-13, by Harry Gold