Marketing by Doing
New marketing challenge: be a publisher

New currency for loyalty is quite a breakthrough

Loyalty marketing has become very tired. People are overwhelmed by frequency discounts and membership reward programs. Most people belong to many programs.

Now mobile applications are introducing a new way to show your loyalty to a restaurant or retail establishment. You can send you friends a social message about where you are and invite them to join you.

Mashable.com: 5 Ways Foursquare is Changing the World 2010-Jan-16, by Jennifer Van Grove

while Foursquare may appear to be nothing more than a mobile application getting excessive buzz, it’s actually fueling the location-based mobile space with unique creativity that competitors can’t copy fast enough. The real-world effects of the game are also quite pertinent. If you need proof, we’ve dissected how the startup is creating a new currency, turning social activity into a game, redefining what it means to be a regular at an establishment, pioneering a deeper connection between place and patron, and putting people focus on higher education.