New currency for loyalty is quite a breakthrough
January 21, 2010
Loyalty marketing has become very tired. People are overwhelmed by frequency discounts and membership reward programs. Most people belong to many programs.
Now mobile applications are introducing a new way to show your loyalty to a restaurant or retail establishment. You can send you friends a social message about where you are and invite them to join you.
Mashable.com: 5 Ways Foursquare is Changing the World 2010-Jan-16, by Jennifer Van Grove
while Foursquare may appear to be nothing more than a mobile application getting excessive buzz, it’s actually fueling the location-based mobile space with unique creativity that competitors can’t copy fast enough. The real-world effects of the game are also quite pertinent. If you need proof, we’ve dissected how the startup is creating a new currency, turning social activity into a game, redefining what it means to be a regular at an establishment, pioneering a deeper connection between place and patron, and putting people focus on higher education.