T3 of Austin has developed the interactive components for Chase's new campaign targeting small business owners. Competing directly with the American Express 'Open for Business' campaign, 'Ink' focuses more on the entrepreneur's desire to 'do-it-my-way.' The most powerful marketkeeping component of this offering is the fact you have to configure and choose your reward options.
Mediapost Marketing Daily: Chase 'Ink' Campaign Targets Small Biz, 2009-Oct-2, by Tanya Irwin
Creative executions are built around the idea that behind every small business is a story about how they started, what they have accomplished and where they are going. The "This is the story" TV spots feature scenes from diverse small business scenarios including a lumber yard, contractor truck site, organic farm and restaurant.