Listen past the data
What is marketkeeping?

Tracking the Audience's Evolution

Sales lead management systems have traditionally put the leads into a process, but those leads represent real people who are living an experience where their situation continuously changing. Companies that have frequent conversations with their customers and prospects have a natural advantage.

MediaPost Email Insider Funnel Experiences, 2009-Sep-21, by David Baker

Funnel marketing is marketing in the past to predict the future. Lifestage marketing is building hypotheses and predictions about the future shifts in market, consumer demand and life circumstances that can influence brand involvement.