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Keeping up with the Sharing System

Participating is social media is easier when you have ideas and links to share. Help your audience get into the game by providing them the right stuff to share in the right places.

MediaPost Email Insider: Email Share-to-Social: Not Just About The Links, 2009-Sep-24, by Loren McDonald

  1. Be ready to educate: ... tell subscribers what's in it for them. Appeal to the reasons that motivate people to share information....
  2. Know where your subscribers hang out: Yes, Facebook dominates social sharing. ... while not included as often as Facebook, MySpace and Twitter, actually had a higher email share rate (percentage of clicks on share links).
  3. Study and reward sharer behavior: Your job won't end when you add social-sharing links. In fact, the work has just begun.