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Sales Leads: Talk to 'em or Lose 'em

At Etsy, email pulls its weight

Compared to ephemeral social media channels, email is practically a "hard copy." We can just let it lie in our inboxes until we get around to it.

Musings of a VC in NYC: Don't Forget About Email, 2009-Sep-7, by Fred Wilson

Our portfolio company Etsy operates a market for handmade items. Etsy has been operating for over four years. For most of its life, Etsy had little to no email communication with its buyers. In the past six months, they built a number of email services and now email is one of the top traffic drivers to the site, passing popular new traffic sources like social networks, blogs, and communities.

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