Managing not achieved by measuring
Cell phone users take ads they can control

Still checkin' the old mail box

While all the other marketers are busy trying to figure out Facebook and Twitter, your customers are still checkin' the old mail box.

The Media Audit, FYI Newsletter, Direct Mail Use Increasing despite Competition, 2009-July:

A new study conducted by The Media Audit reveals that the percent of adults who are considered heavy direct mail users has been slowly growing over the past three years .... Among all U.S. adults, only 27.3% do not read any direct mail received in a typical week. ... Also, heavy direct mail users are more likely than the average adult to be spending money on home remodeling, consumer electronics, and new furniture.

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